May 2, 2014. This type of movement editorial was not an easy story to create. I spent a few days pulling images for my storyboard and heavily conversing with my stylist about the kind of clothing that we thought would work well. We selected the very best model that we thought could move like our storyboard. It came down to an educated guess because many models do not have these types of images in their portfolio.
The beginning of the shoot was sluggish since we had to try different set-ups and play around creatively to come closer to the shots we were aiming for. It took 3-4 times longer to get the one perfect image (1-2 hrs per look). We ended up having to break the story into 2 days (inside studio and outside). In some images we couldn't get the desired effect and I therefore had to do a little photo manipulation to create it. For example, the dancing image outside was actually a composite of 3 entirely different images. I also made a decision to kill one look/image because I could not get the flow to work with the rest of the story, which can happen with inexperience. Sometimes I do what it takes to create a great story for a magazine commission; especially when a few thousand dollars were spent on the pre and post production of this shoot.
Credits: A big thank you to my wonderful team; Stylist: Amarsana Gendunova at Lang Management, Hair and Makeup: Anna Barseghian at Judy Inc., and Alexandra Lalonde at Elmer Olsen Models.